Michael Porter
Konkurentna stratehiya [EPUB ebook]
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Copertina di Michael Porter: Konkurentna stratehiya (ePUB)

ПРО ЩО КНИЖКА

У сучасному бізнесі конкуренції стає дедалі інтенсивнішою та охоплює щораз більше країн. Майкл Портер, гуру бізнес-стратегії, запевняє, що успішні компанії ніколи не припиняють вивчати суперників і зміцнювати конкурентні переваги. Чому затратніша стратегія General Motors перемогла багаторічну впевнену тактику Ford? Як компанія Xerox запатентувала свою технологію й надовго стала лідером у галузі?

ДЛЯ КОГО КНИЖКА

Для економістів, маркетологів, фінансових аналітиків, власників бізнесів, всіх, хто хоче розбудувати власну бізнес-стратегію.

ЧОМУ ВАРТО КУПУВАТИ ЦЮ КНИГУ

У цій книжці визнаний бізнес-експерт пояснює, як аналізувати конкурентів, навчитися стратегічно планувати та позиціювати компанію. Автор розповідає про базові стратегії, а також на прикладах показує, які інструменти використовують світові компанії, щоб підвищити конкурентоспроможність.

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Lingua Ucraino ● Formato EPUB ● Pagine 424 ● ISBN 9786177730209 ● Casa editrice PublishDrive ● Pubblicato 2022 ● Scaricabile 3 volte ● Moneta EUR ● ID 8492823 ● Protezione dalla copia Adobe DRM

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