Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
€51.34
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स्वरूप EPUB ● पेज 544 ● ISBN 9781317940708 ● प्रकाशक Taylor and Francis ● प्रकाशित 2014 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 3269376 ● कॉपी सुरक्षा Adobe DRM
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