Ebook > Social Sciences > Economy > Mickey C. Smith Ph.D.: Principles of Pharmaceutical Marketing (ePUB)

Mickey C. Smith Ph.D.
Principles of Pharmaceutical Marketing [EPUB ebook]

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Cover of Mickey C. Smith Ph.D.: Principles of Pharmaceutical Marketing (ePUB)

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

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Format EPUB ● Pages 544 ● ISBN 9781317940708 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 6 times ● Currency EUR ● ID 3269376 ● Copy protection Adobe DRM

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