Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
€56.53
यह ईबुक खरीदें और 1 और मुफ़्त पाएं!
भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 344 ● ISBN 9781135919122 ● प्रकाशक Taylor and Francis ● प्रकाशित 2009 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 4215867 ● कॉपी सुरक्षा Adobe DRM
एक DRM सक्षम ईबुक रीडर की आवश्यकता है
एक ही लेखक से अधिक ईबुक / संपादक
126,441 इस श्रेणी में ईबुक
