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Miriam Greenberg
Branding New York [PDF ebook]
How a City in Crisis Was Sold to the World

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Cover of Miriam Greenberg: Branding New York (PDF)

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

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Language English ● Format PDF ● Pages 344 ● ISBN 9781135919122 ● Publisher Taylor and Francis ● Published 2009 ● Downloadable 3 times ● Currency EUR ● ID 4215867 ● Copy protection Adobe DRM

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