Media Institutions and Audiences completes Nick Lacey’s trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.
€42.83
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 235 ● ISBN 9781403990464 ● प्रकाशक Macmillan Education UK ● प्रकाशित 2017 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 6677623 ● कॉपी सुरक्षा Adobe DRM
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