Media Institutions and Audiences completes Nick Lacey’s trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.
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Ngôn ngữ Anh ● định dạng PDF ● Trang 235 ● ISBN 9781403990464 ● Nhà xuất bản Macmillan Education UK ● Được phát hành 2017 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6677623 ● Sao chép bảo vệ Adobe DRM
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