Pennie Frow & Adrian Payne 
Strategic Customer Management [EPUB ebook] 
Integrating Relationship Marketing and CRM

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as we …

This book provides a thorough and rigorous discussion on the impact of trade liberalisation on economic development with a special focus on the African continent. The author presents the rationale fo …

The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessar …

African countries are pursuing a number of development agendas toward achieving economic growth that is inclusive, pro-poor, and sustainable, particularly the type that can unleash the potential of w …

Generation A is the half-million individuals with Autism Spectrum Disorder (ASD) who will reach adulthood in the next decade and be ready to enter the workforce. Generation A: Research on Autism in t …

Understanding the complexity of sustainability is crucial for the leadership of business organizations, national governments, and non-governmental organizations. This second edition of the bestsellin …

Business Automation and Its Effect on the Labor Force informs business managers on new technologies that can make their industries more efficient. This book provides a primer on quantum computing, ar …

Highlighting recent trends that employ innovative management and conservation approaches, this volume provides an informative overview of the issues and challenges in water resources affected by clim …