Pennie Frow & Adrian Payne 
Strategic Customer Management [EPUB ebook] 
Integrating Relationship Marketing and CRM

Biosurfactants are the surface-active biomolecules produced by microorganisms. Biosurfactants have gained commercial significance due to their unique properties, such as high surface activity, high s …

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core func …

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with …

First published in 1998, this collection of essays deals with four different areas of international economics: the theory of international trade, trade and development, protectionism and factor movem …

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and re …

HIT or Miss for Student: Lessons Learned from Health Information Technology Projects presents and dissects a wide variety of HIT failures so that the students can understand in each case what went wr …

The economics of search is a prominent component of economic theory, and it has a richness and elegance that underpins a host of practical applications. In this book Brian and John Mc Call present a …

This book explores and analyzes cooperative management and provides insight into how Korea’s consumer cooperatives have evolved and been managed. It focuses on Korea’s consumer cooperative management …

Airport development is critical to economic growth and poverty reduction. This book will help decision-makers assess whether Public Private Partnerships (PPP) might be a viable option to meet their a …