Seminar paper from the year 2004 in the subject Business economics – Offline Marketing and Online Marketing, grade: 2, 0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, language: English, abstract: As one of Europe’s oldest and largest over-the-counter retailers Karstadt Gmb H, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt Gmb H should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9783638726351 ● प्रकाशक GRIN Verlag ● शहर München ● देश DE ● प्रकाशित 2007 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 3823302 ● कॉपी सुरक्षा के बिना
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