Sebastian Meyer 
Entering the Swedish market: The Karstadt GmbH case [EPUB ebook] 

Seminar paper from the year 2004 in the subject Business economics — Offline Marketing and Online Marketing, grade: 2, 0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, language: English, abstract: As one of Europe’s oldest and largest over-the-counter retailers Karstadt Gmb H, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt Gmb H should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work