This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including All Recipes, Betty Crocker, Cook’s Illustrated, Epicurious, Groupon, Open Table, and Yelp. The book draws on business history, food studies, and information studies for its approach.
€53.49
विषयसूची
Food Online: An Introduction to a Complex Environment.- Anatomy of a Dot-Com Failure: The Case of Online Grocer Webvan.- The Dark Side of Online Food Businesses: Harms to Consumers and Main-Street Businesses.- Trust Online: From Amazon to Recipe Sharing.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 83 ● ISBN 9783319015989 ● फाइल का आकार 1.9 MB ● आयु 02-99 वर्षों ● प्रकाशक Springer International Publishing ● शहर Cham ● देश CH ● प्रकाशित 2013 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 2835989 ● कॉपी सुरक्षा सामाजिक DRM
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