William Aspray & George Royer 
Food in the Internet Age [PDF ebook] 

Dukung

This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including All Recipes, Betty Crocker, Cook’s Illustrated, Epicurious, Groupon, Open Table, and Yelp. The book draws on business history, food studies, and information studies for its approach.​

€53.49
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Daftar Isi

Food Online: An Introduction to a Complex Environment.- Anatomy of a Dot-Com Failure: The Case of Online Grocer Webvan.- The Dark Side of Online Food Businesses: Harms to Consumers and Main-Street Businesses.- Trust Online: From Amazon to Recipe Sharing.

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Bahasa Inggris ● Format PDF ● Halaman 83 ● ISBN 9783319015989 ● Ukuran file 1.9 MB ● Usia 02-99 tahun ● Penerbit Springer International Publishing ● Kota Cham ● Negara CH ● Diterbitkan 2013 ● Diunduh 24 bulan ● Mata uang EUR ● ID 2835989 ● Perlindungan salinan DRM sosial

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