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Howard R. Moskowitz & I. Sam Saguy
Integrated Approach to New Food Product Development [EPUB ebook]

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Cover of Howard R. Moskowitz & I. Sam Saguy: Integrated Approach to New Food Product Development (ePUB)

Today’s rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.

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Language English ● Format EPUB ● Pages 503 ● ISBN 9781040077870 ● Editor Howard R. Moskowitz & I. Sam Saguy ● Publisher Taylor & Francis Ltd ● Published 2009 ● Downloadable 3 times ● Currency EUR ● ID 9374226 ● Copy protection Adobe DRM

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More ebooks from the same author(s) / Editor

Inc. , White Plains, New York, USA Moskowitz Jacobs, Inc. , White Plains, New York, USA Moskowitz Jacobs, Inc. , White Plains, New York, USA) Moskowitz Howard R. (Moskowitz Jacobs I. Sam Saguy Inc. , Springfield, Missouri, USA) Straus Tim (The Turover Straus Group Howard R. Moskowitz Tim Straus

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