Howard R. Moskowitz & I. Sam Saguy 
Integrated Approach to New Food Product Development [EPUB ebook] 

Stöd

Today’s rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.

€294.70
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Språk Engelska ● Formatera EPUB ● Sidor 503 ● ISBN 9781040077870 ● Redaktör Howard R. Moskowitz & I. Sam Saguy ● Utgivare Taylor & Francis Ltd ● Publicerad 2009 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 9374226 ● Kopieringsskydd Adobe DRM
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