′[T]here is, as with all the chapters, an excellent set of suggested further reading…′ –
Management Learning
`Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research′ – International Small Business Journal
This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.
After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.
Daftar Isi
PART ONE: CONTEXT AND PROCESS
Business and Management Research in Perspective
Philosophical Background to Research
Research Strategies and Tactics
The Research Programme and Process
PART TWO: APPROACH, METHOD AND DATA
The Positivist Approach to Empirical Research
Phenomenology: The Non-Positivist Approach
The Research Process
Collecting Empirical Data
The Questionnaire
The Case Study
The Sample
Statistical Analysis
PART THREE: REPORTING RESEARCH
Ethical Considerations
Writing Up the Research
Evaluation of Masters and Doctoral Degrees
Tentang Penulis
Ethné M. Swartz, Ph.D., is a Professor of Management at the Feliciano School of Business, Montclair State University. She served as a chair and associate dean at Fairleigh Dickinson University’s Silberman College of Business. She is a Fulbright Scholar and a Justin G. Longenecker Fellow of the United States Association for Small Business & Entrepreneurship. She has taught in the UK, Mexico, Germany, Iceland, and South Africa. She serves as a research associate at the University of Pretoria’s Gordon Institute of Business Science. Her research publications appear in • Long Range Planning • Risk Management: An International Journal • Journal of Applied Management Studies • Leadership and Organisational Development Journal • Business Horizons • International Journal of Entrepreneurial Behaviour and Research • Facilities • Education and Training • Journal of Developmental Entrepreneurship • International Journal of Gender and Entrepreneurship, and Entrepreneurship, Theory & Practice (ET&P).
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