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Jens Diehlmann & Joachim Häcker
Automobilmanagement [PDF ebook]
Die Automobilhersteller im Jahre 2020

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Sampul Jens Diehlmann & Joachim Häcker: Automobilmanagement (PDF)

Die Autoren zeigen die gesamte betriebswirtschaftliche automobile Wertschöpfungskette auf und analysieren alle Elemente dieser Wertschöpfungskette kapitelweise unter dem Blickwinkel finanzwirtschaftlicher Spezifika. Aktuelle Trends im Bereich neuer Mobilitätskonzepte, industrieübergreifender strategischer Allianzen sowie Anforderungen an die Produkteinführung insbesondere in den BRIC-Staaten werden als wesentliche Themen innerhalb der globalen Automobilindustrie beleuchtet. Der Band stellt die Verbindung zwischen Wissenschaft und Praxis im Automobilsektor her und kann als Lehrbuch mit gleichzeitig hohem Praxisbezug eingesetzt werden.

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Bahasa Jerman ● Format PDF ● ISBN 9783486704686 ● Ukuran file 12.8 MB ● Penerbit De Gruyter ● Kota Berlin/München/Boston ● Diterbitkan 2010 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 6314542 ● Perlindungan salinan Adobe DRM

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