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Jens Diehlmann & Joachim Häcker
Automobilmanagement [PDF ebook]
Die Automobilhersteller im Jahre 2020

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Cover of Jens Diehlmann & Joachim Häcker: Automobilmanagement (PDF)

Die Autoren zeigen die gesamte betriebswirtschaftliche automobile Wertschöpfungskette auf und analysieren alle Elemente dieser Wertschöpfungskette kapitelweise unter dem Blickwinkel finanzwirtschaftlicher Spezifika. Aktuelle Trends im Bereich neuer Mobilitätskonzepte, industrieübergreifender strategischer Allianzen sowie Anforderungen an die Produkteinführung insbesondere in den BRIC-Staaten werden als wesentliche Themen innerhalb der globalen Automobilindustrie beleuchtet. Der Band stellt die Verbindung zwischen Wissenschaft und Praxis im Automobilsektor her und kann als Lehrbuch mit gleichzeitig hohem Praxisbezug eingesetzt werden.

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Language German ● Format PDF ● ISBN 9783486704686 ● File size 12.8 MB ● Publisher De Gruyter ● City Berlin/München/Boston ● Published 2010 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 6314542 ● Copy protection Adobe DRM

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