Jim Anderson 
Marketing Skills For Product Managers: How Product Managers Can Use Marketing To Make Their Product A Success [EPUB ebook] 

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Ship management is a worldwide activity. Modern ships are sophisticated designed structures equipped with several automatic devices. It is estimated that 90 per cent of commodities transported worldw …

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book …

Exhausting Modernity is a bold new work on the exhaustion of our resources, both natural and human. Drawing on the insights of Marx and Freud, it provides a compelling analysis of the exhaustion perv …

This collection examines the evolution of the philosophy and practice of human resource management (HRM) and industrial relations (IR) over the twentieth century. By combining history, contemporary p …

Agrobiodiversity and agroecology go hand-in-hand in promoting environmental resilience in international food systems as well as climate change resilient food policy. This book contextualizes how vari …

This book shows IT managers how to identify, mitigate and manage risks in an IT outsourcing exercise. The book explores current trends and highlights key issues and changes that are taking place with …

Leading Consciously addresses the issues of motivation, decision-making, communication, time management, effective learning, work psychology, organizational development, and self-mastery. The author …

Discussing the process of economic development in Japan, this book covers the period from when Japan first entered upon her career of Westernization to the beginning of the war with China in 1937. Th …