Jim Anderson 
Marketing Skills For Product Managers: How Product Managers Can Use Marketing To Make Their Product A Success [EPUB ebook] 

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Ship management is a worldwide activity. Modern ships are sophisticated designed structures equipped with several automatic devices. It is estimated that 90 per cent of commodities transported worldw …

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book …

This collection examines the evolution of the philosophy and practice of human resource management (HRM) and industrial relations (IR) over the twentieth century. By combining history, contemporary p …

Agrobiodiversity and agroecology go hand-in-hand in promoting environmental resilience in international food systems as well as climate change resilient food policy. This book contextualizes how vari …

The field of Human Resource Development (HRD) has grown in prominence as an independent discipline from its roots in both management and education since the 1980s. There has been continual debate abo …

This book provides an analysis of the Chinese economy in the context of globalization after China”s admission to the WTO. In four parts it addresses globalization, privatization, fiscal policy and f …

Historically, the study of corporate social responsibility (CSR) reporting has largely been within the context of Western economies. However, in the wake of highly publicized incidents such as Bhopal …

Historians of economic thought traditionally summarize, critique, and trace the development of existing theory. History of thought literature provides information about the authors, chronology, and r …