Johannes Bähr & Paul Erker 
Bosch [PDF ebook] 
History of a Global Enterprise

Bosch is a company with a rich history. It stands for important trends of the modern
world, such as the motorization of transport or the electrification of the household,
and was one of the pioneers of globalization. Its founder Robert Bosch was as well
known for his liberal views as he was for the social principles he applied to company
management.
With this book, Johannes Bähr and Paul Erker present the first comprehensive history
of Bosch to be written by independent historians. In undertaking their research,
the authors had unrestricted access to the company archives. Starting from the figure
of the company founder, his business principles, and the early days of his company
as a modest, courtyard-entrance workshop in the west end of Stuttgart, they go on
to describe the company’s rise to become the world’s leading automotive supplier, as
well as the emergence of a distinctive corporate culture oriented to social concerns.
The authors also profile the company’s most important subsidiaries, charting the
development of the diverse business activities that characterize today’s supplier of
technology and services. The work’s focal points include the company’s conduct
during the Third Reich as well as the later evolution of its corporate constitution.
Spanning a period of more than 100 years, the authors recount the history of one
of the world’s first global enterprises, a history of outstanding innovations and triumphs,
but also of crises that time and again put the company founder’s principles
to the test.

Tentang Penulis

Johannes Bähr is adjunct professor at Goethe University Frankfurt am Main, and the author of a number of historical studies of major German companies. Paul Erker is adjunct professor at Ludwig Maximilian University of Munich, and the author of a number of studies in business history.