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Kaye Sung Chon & Onofre Martorel (University of the Balaeric Islands) Cunill
The Growth Strategies of Hotel Chains [PDF ebook]
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Sampul Kaye Sung Chon & Onofre Martorel (University of the Balaeric Islands) Cunill: The Growth Strategies of Hotel Chains (PDF)

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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Format PDF ● Halaman 232 ● ISBN 9781136752933 ● Penerbit Taylor and Francis ● Diterbitkan 2006 ● Diunduh 6 kali ● Mata uang EUR ● ID 2552592 ● Perlindungan salinan Adobe DRM

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Kaye Sung Chon Onofre Martorel Cunill Onofre Martorel (University of the Balaeric Islands) Cunill

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