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Louis Rosenfeld 
Search Analytics for Your Site [EPUB ebook] 
Conversations with Your Customers

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Sampul Louis Rosenfeld: Search Analytics for Your Site (ePUB)

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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Bahasa Inggris ● Format EPUB ● Halaman 224 ● ISBN 9781933820040 ● Ukuran file 5.3 MB ● Penerbit Rosenfeld Media ● Diterbitkan 2011 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 5396276 ● Perlindungan salinan Adobe DRM
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