Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and un...
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Language English ● Format EPUB ● Pages 224 ● ISBN 9781933820040 ● File size 5.3 MB ● Publisher Rosenfeld Media ● Published 2011 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 5396276 ● Copy protection Adobe DRM
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