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Manfred Bruhn & Bernd Stauss
Electronic Services [PDF ebook]
Dienstleistungsmanagement Jahrbuch 2002

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Sampul Manfred Bruhn & Bernd Stauss: Electronic Services (PDF)

Im Jahrbuch 2002 beschäftigen sich renommierte Autoren mit Fragen aus dem folgenden Problembereich: Wie kann die komplexe Aufgabe der Gestaltung elektronischer Services im Dienstleistungsbereich optimal gelöst werden? Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services zu Leistungsbündeln erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie können elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazitätsmanagement elektronischer Services gestaltet werden? U.a.m.Neben den Forschungsbeiträgen beinhaltet das Jahrbuch einen umfangreichen Service-Teil mit Literaturangaben, Adressen, Datenbanken, Websites, Forschungsstellen u.a.m. zum Dienstleistungsmanagement.

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Bahasa Jerman ● Format PDF ● ISBN 9783834944184 ● Editor Manfred Bruhn & Bernd Stauss ● Penerbit Gabler Verlag ● Diterbitkan 2013 ● Diunduh 3 kali ● Mata uang EUR ● ID 6363633 ● Perlindungan salinan Adobe DRM

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