The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of Mc Combs and Shaw’s seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
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Bahasa Inggris ● Format PDF ● Halaman 320 ● ISBN 9781134963713 ● Editor Maxwell E. McCombs & David Protess ● Penerbit Taylor and Francis ● Diterbitkan 2016 ● Diunduh 3 kali ● Mata uang EUR ● ID 4950135 ● Perlindungan salinan Adobe DRM
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