The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of Mc Combs and Shaw’s seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
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Dil İngilizce ● Biçim PDF ● Sayfalar 320 ● ISBN 9781134963713 ● Editör Maxwell E. McCombs & David Protess ● Yayımcı Taylor and Francis ● Yayınlanan 2016 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 4950135 ● Kopya koruma Adobe DRM
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