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Michael Ehret & Michael Kleinaltenkamp
Prozeßmanagement im Technischen Vertrieb [PDF ebook]
Neue Konzepte und erprobte Beispiele fur das Business-to-Business Marketing

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Sampul Michael Ehret & Michael Kleinaltenkamp: Prozeßmanagement im Technischen Vertrieb (PDF)

Die Konzepte der Prozeßorientierung und des Prozeßmanagements sind auch im Vertriebsmanagement bereits aufgenommen worden. Qualifizierte Fachleute aus der Praxis und Wissenschaftler des Weiterbildungsstudiums Technischer Vertrieb diskutierten die Konzepte und erprobten die Beispiele. In diesem Buch geben sie ihre Erfahrungen wieder. Der Leser findet nicht nur eine Übersicht über neue Konzepte, er erfährt auch anhand von Fallbeispielen aus dem Vertriebsmanagement und der Kostenrechnung, wie diese Konzepte in der Praxis umgesetzt werden können.

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Bahasa Jerman ● Format PDF ● ISBN 9783642588686 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2013 ● Diunduh 3 kali ● Mata uang EUR ● ID 6328047 ● Perlindungan salinan Adobe DRM

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