Catalog > Social Sciences > Economy > Michael Ehret & Michael Kleinaltenkamp: Prozeßmanagement im Technischen Vertrieb (PDF)

Michael Ehret & Michael Kleinaltenkamp
Prozeßmanagement im Technischen Vertrieb [PDF ebook]
Neue Konzepte und erprobte Beispiele fur das Business-to-Business Marketing

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Cover of Michael Ehret & Michael Kleinaltenkamp: Prozeßmanagement im Technischen Vertrieb (PDF)

Die Konzepte der Prozeßorientierung und des Prozeßmanagements sind auch im Vertriebsmanagement bereits aufgenommen worden. Qualifizierte Fachleute aus der Praxis und Wissenschaftler des Weiterbildungsstudiums Technischer Vertrieb diskutierten die Konzepte und erprobten die Beispiele. In diesem Buch geben sie ihre Erfahrungen wieder. Der Leser findet nicht nur eine Übersicht über neue Konzepte, er erfährt auch anhand von Fallbeispielen aus dem Vertriebsmanagement und der Kostenrechnung, wie diese Konzepte in der Praxis umgesetzt werden können.

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Language German ● Format PDF ● ISBN 9783642588686 ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6328047 ● Copy protection Adobe DRM

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