Robert J. Morais is Adjunct Professor at Columbia Business School, USA.
6 Ebooks oleh Robert J. Morais
Dawn (Fordham University, New York, NY, USA) Lerman & David (City University of New York, USA) Luna: The Language of Branding
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
Luna and Lerman are among only a fe …
EPUB
DRM
€60.50
Dawn (Fordham University, New York, NY, USA) Lerman & David (City University of New York, USA) Luna: The Language of Branding
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
Luna and Lerman are among only a fe …
PDF
DRM
€60.96
Timothy de Waal Malefyt & Robert J Morais: Ethics in the Anthropology of Business
Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to …
EPUB
Inggris
DRM
€58.49
Timothy de Waal Malefyt & Robert J Morais: Ethics in the Anthropology of Business
Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to …
PDF
Inggris
DRM
€58.35
Timothy de Waal Malefyt & Robert J. Morais: Advertising and Anthropology
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the …
PDF
Inggris
DRM
€45.71
Timothy de Waal Malefyt & Robert J. Morais: Advertising and Anthropology
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the …
EPUB
Inggris
DRM
€45.62
