Robert J. Morais is Adjunct Professor at Columbia Business School, USA.
6 Ebooks by Robert J. Morais
Dawn (Fordham University, USA) Lerman & David (City University of New York, USA) Luna: The Language of Branding
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few …
EPUB
DRM
€61.75
Dawn (Fordham University, USA) Lerman & David (City University of New York, USA) Luna: The Language of Branding
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few …
PDF
DRM
€61.29
Timothy de Waal Malefyt & Robert J Morais: Ethics in the Anthropology of Business
Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to off …
EPUB
English
DRM
€59.19
Timothy de Waal Malefyt & Robert J Morais: Ethics in the Anthropology of Business
Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to off …
PDF
English
DRM
€59.06
Timothy de Waal Malefyt & Robert J. Morais: Advertising and Anthropology
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the produc …
PDF
English
DRM
€45.97
Timothy de Waal Malefyt & Robert J. Morais: Advertising and Anthropology
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the produc …
EPUB
English
DRM
€46.40
