Penulis: S. Tamer Cavusgil

S. TAMER CAVUSGIL is Fuller E. Callaway Professorial Chair and Director of the Institute of International Business at Georgia State University, USA. He serves as an elected Fellow of the Academy of International Business. His areas of interest include emerging markets, international marketing strategy, and early internationalization. DAVID A. GRIFFITH is an Associate Professor of Marketing at the Eli Broad Graduate School of Management at Michigan State University, where he also serves as Director of the Ph.D. Program. Dr. Griffith specializes in marketing strategy and international marketing with a focus on intra- and inter-organizational governance. He has served on faculty at the University of Hawai”i at Manoa, the Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, and University of Oklahoma. G. TOMAS M. HULT is Director of the Broad International Business Center and Professor of Marketing and International Business in the Eli Broad Graduate School of Management at Michigan State University. He is also the Executive Director of the Academy of International Business. Professor Hult has published more than 70 articles on marketing management, strategic marketing/management, supply chain management, and international marketing/business. ARIE Y. LEWIN is Professor of Business Administration and Sociology at the Fuqua School of Business, Duke University. He is the Director of the Center for International Business Education and Research (CIBER). He leads a cross-national research collaboration (Denmark, Japan, Korea, Netherlands, Sweden, Switzerland, United Kingdom, and the United States) research consortium – New Organization Forms for the Information Age (NOFIA) – involving a longitudinal comparative study of strategic re-orientations and organization restructurings and international competitiveness.