This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon – international entrepreneurship.
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Bahasa Inggris ● Format EPUB ● Halaman 125 ● ISBN 9781606490136 ● Penerbit Business Expert Press ● Diterbitkan 2009 ● Diunduh 3 kali ● Mata uang EUR ● ID 5374871 ● Perlindungan salinan Adobe DRM
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