Seminar paper from the year 2004 in the subject Business economics – Business Management, Corporate Governance, grade: 2, 0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan
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Bahasa Inggris ● Format EPUB ● ISBN 9783638726337 ● Ukuran file 1.7 MB ● Penerbit GRIN Verlag ● Kota München ● Negara DE ● Diterbitkan 2007 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 3823296 ● Perlindungan salinan tanpa