Sebastian Meyer 
Acquisition of EasyJet plc. by British Airways plc. [EPUB ebook] 

Seminar paper from the year 2004 in the subject Business economics — Business Management, Corporate Governance, grade: 2, 0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan