Seung Ho Park is executive director at Skolkovo Business School-Ernst & Young Institute for Emerging Market Studies (IEMS) and Chair Professor of Strategy at Moscow School of Management SKOLKOVO. He was the founding president of Samsung Economic Research Institute in China and the BAT Chair Professor at the China Europe International Business School. Nan Zhou is research fellow at IEMS and assistant professor at Moscow School of Management SKOLKOVO. Gerardo R. Ungson is the Y. F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, and a Non-Resident Senior Research Fellow at IEMS.