Simon Knox & Stan Maklan 
Customer Relationship Management [PDF ebook] 

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Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne’s five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes – strategy development, value creation, channel and media integration, information management and performance assessment – with 16 best practice case studies...

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Bahasa Inggris ● Format PDF ● Halaman 302 ● ISBN 9781136412509 ● Penerbit Taylor and Francis ● Diterbitkan 2007 ● Diunduh 6 kali ● Mata uang EUR ● ID 2472783 ● Perlindungan salinan Adobe DRM
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