Penulis: UK) Maklan Stan (Cranfield University

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne’s five key processes, the book demonstrates a systematic manage …

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne’s five key processes, the book demonstrates a systematic manage …

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mut …

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mut …