‘Vital reading for anyone who wants to create communications that cause people to act.’
Matt Barlow, CEO, CAP
When you face a red light, what can you say to turn it green?
On stage needing to hook the audience?
Convincing a friend over coffee?
Sweating it in a job interview?
The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.
The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn’t a lottery. The Centre Brain explains why your communication works, or doesn’t. Why you prompt action, or don’t.
The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.
Tentang Penulis
Steve Adams works with charities, organisations and churches, on brand, story and communication, helping them use the five prompts of Centre Brain to trigger action. He’s a popular conference speaker, has worked in TV, Radio and Magazines, and as Tearfund’s Head of Global Brand and Communication.
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