When facing a red light, what can you say to turn it green?
Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.
The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain
can be persuaded to act. This book
explains why your communication works, or doesn’t. Why you prompt action, or don’t.
The result of a 20-year quest to discover what prompts action, this book
offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.
'This book will help you get to the heart of what makes people and their communication persuasive.’ – Ram Gidoomal CBE, international businessman
O autorze
Steve Adams works with charities, organisations and churches, on brand, story and communication, helping them use the five prompts of Centre Brain to trigger action. He’s a popular conference speaker, has worked in TV, Radio and Magazines, and as Tearfund’s Head of Global Brand and Communication.
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