Tiebing Shi & Robert Guang Tian 
Journal of China Marketing Volume 6 (2) [PDF ebook] 

The extraordinary beauty, cultural wealth, and diversity of EU’s coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate i …

Under the Fourth Industrial Revolution, it is important that organizations recruit and retain managers with skills that allow them to focus on meeting strategic objectives. To achieve this, companies …

Lean Human Resources addresses a critical issue facing organisations undertaking lean transformation or attempting to create a lean culture of continuous improvement. People are the single biggest fa …

• Adopts a pluralist approach introducing students to both environmental economics and ecological economics highlighting the explanatory power, and complementarity, of both approaches in exploring th …

This timely handbook examines the most contemporary, controversial and cutting-edge issues related to the involvement of volunteers in the fields of events, sport and tourism. Split into thematic sec …

This informative book reviews the challenges of agribusiness in the Southeast Mediterranean. The author focuses on sugarcane cultivation in Egypt to illustrate the impact of climate change on agribus …

“An inspiring and informative read” – Financial Times Shortlisted for the Business Book Awards 2022 In Making It Happen, Rebecca Stephens argues that the successful implementation of strategy often c …

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for top …

In Superyacht Captain, a professional at the zenith of one of the world”s most lavish and exclusive industries gives a rare insight into a career that makes for eyebrow-raising reading, as entertain …

Environmental challenges have never been greater than today. There is the need for the utmost accuracy in the efforts to track the use, manufacture, processing, treatment, and disposal of toxic and h …