This new textbook introduces the importance of marketing to entrepreneurial firms. Walking the student through the fundamentals of marketing within the SME context, Marketing and Entrepreneurship provides a more value-added learning experience than your standard marketing run-through.
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Bahasa Inggris ● Format EPUB ● ISBN 9780203838648 ● Editor Tunji Gbadamosi & Sonny Nwankwo ● Penerbit Taylor & Francis ● Diterbitkan 2010 ● Diunduh 6 kali ● Mata uang EUR ● ID 2295837 ● Perlindungan salinan Adobe DRM
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