This new textbook introduces the importance of marketing to entrepreneurial firms. Walking the student through the fundamentals of marketing within the SME context, Marketing and Entrepreneurship provides a more value-added learning experience than your standard marketing run-through.
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语言 英语 ● 格式 EPUB ● ISBN 9780203838648 ● 编辑 Tunji Gbadamosi & Sonny Nwankwo ● 出版者 Taylor & Francis ● 发布时间 2010 ● 下载 6 时 ● 货币 EUR ● ID 2295837 ● 复制保护 Adobe DRM
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