Ebook > Ilmu Sosial > Politik > Ulrike Röttger & Sarah Zielmann: PR-Beratung (PDF)

Ulrike Röttger & Sarah Zielmann
PR-Beratung [PDF ebook]
Theoretische Konzepte und empirische Befunde

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Sampul Ulrike Röttger & Sarah Zielmann: PR-Beratung (PDF)

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Daftar Isi

Beiträge zur Kartografie der PR-Beratung.- Beiträge zur Kartografie der PR-Beratung.- Bausteine einer Theorie der PR-Beratung.- Organisationssoziologische Zugänge zu PR-Beratung.- Entwurf einer Theorie der PR-Beratung.- Kommunikationsberatung als Beobachtung dritter Ordnung.- Empirische Befunde zur PR-Beratung.- Zum Status Quo der PR-Beratungs-Forschung.- Erfolg ohne Wirkung?.- Vertrauen in die Vertrauensspezialisten.- Wissensmanagement in PR-Agenturen.- Besondere Merkmale des Arbeitsfeldes PR-Beratung.- Legitimitätsexperten in eigener Sache?.- Wie professionell ist die PR-Beratung?.- Typen externer politischer PR-Dienstleister.- Genderaspekte im doppelten Beratungsdreieck externer PR-Dienstleistungen.- Herausforderungen und Wandel der PR-Beratung.- Wirksam beraten!.- Kapitalmarkt, Stakeholder, Controlling – Paradigmenwechsel in der Kommunikationsberatung.

Tentang Penulis

Dr. Ulrike Röttger ist Professorin am Institut für Kommunikationswissenschaft der Universität Münster.
Sarah Zielmann ist Mitarbeiterin im DFG-Projekt ‘PR-Beratung in der politischen Kommunikation’ am Institut für Kommunikationswissenschaft der Universität Münster.

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Bahasa Jerman ● Format PDF ● Halaman 237 ● ISBN 9783531919164 ● Ukuran file 2.3 MB ● Editor Ulrike Röttger & Sarah Zielmann ● Penerbit VS Verlag für Sozialwissenschaften ● Kota Wiesbaden ● Negara DE ● Diterbitkan 2009 ● Diunduh 24 bulan ● Mata uang EUR ● ID 2160098 ● Perlindungan salinan DRM sosial

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