Catalog > Social Sciences > Politics > Ulrike Röttger & Sarah Zielmann: PR-Beratung (PDF)

Ulrike Röttger & Sarah Zielmann
PR-Beratung [PDF ebook]
Theoretische Konzepte und empirische Befunde

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Cover of Ulrike Röttger & Sarah Zielmann: PR-Beratung (PDF)

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Table of Content

Beiträge zur Kartografie der PR-Beratung.- Beiträge zur Kartografie der PR-Beratung.- Bausteine einer Theorie der PR-Beratung.- Organisationssoziologische Zugänge zu PR-Beratung.- Entwurf einer Theorie der PR-Beratung.- Kommunikationsberatung als Beobachtung dritter Ordnung.- Empirische Befunde zur PR-Beratung.- Zum Status Quo der PR-Beratungs-Forschung.- Erfolg ohne Wirkung?.- Vertrauen in die Vertrauensspezialisten.- Wissensmanagement in PR-Agenturen.- Besondere Merkmale des Arbeitsfeldes PR-Beratung.- Legitimitätsexperten in eigener Sache?.- Wie professionell ist die PR-Beratung?.- Typen externer politischer PR-Dienstleister.- Genderaspekte im doppelten Beratungsdreieck externer PR-Dienstleistungen.- Herausforderungen und Wandel der PR-Beratung.- Wirksam beraten!.- Kapitalmarkt, Stakeholder, Controlling – Paradigmenwechsel in der Kommunikationsberatung.

About the author

Dr. Ulrike Röttger ist Professorin am Institut für Kommunikationswissenschaft der Universität Münster.
Sarah Zielmann ist Mitarbeiterin im DFG-Projekt ‘PR-Beratung in der politischen Kommunikation’ am Institut für Kommunikationswissenschaft der Universität Münster.

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Language German ● Format PDF ● Pages 237 ● ISBN 9783531919164 ● File size 2.3 MB ● Editor Ulrike Röttger & Sarah Zielmann ● Publisher VS Verlag für Sozialwissenschaften ● City Wiesbaden ● Country DE ● Published 2009 ● Downloadable 24 months ● Currency EUR ● ID 2160098 ● Copy protection Social DRM

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