This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication since 2000. Chapters cover all types of publishing from university to trade pr...
Tabella dei contenuti
1. Introduction to the Humanities and the Role of the Humanities in the History of Higher Education in the United States.- 2. The State of the Humanitie...
Circa l’autore
Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of twenty scholarly books, te...