Albert N. Greco is professor of marketing at the Graduate School of Business Administration, Fordham University. He is the editor of The Changing World of Publishing and The Media and Entertainment Industries.
20 Ebook di Albert N. Greco
Albert N. Greco: The State of Scholarly Publishing
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became …
PDF
Inglese
DRM
€40.99
Albert N. Greco: The Growth of the Scholarly Publishing Industry in the U.S.
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the hu …
PDF
Inglese
€58.84
Alison Alexander & Rodney A. Carveth: Media Economics
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media eco …
EPUB
DRM
€69.34
Alison Alexander & Rodney A. Carveth: Media Economics
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media eco …
PDF
DRM
€69.19
Albert N. Greco & Jim Milliot: Book Publishing Industry
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business …
EPUB
Inglese
DRM
€79.61
Albert N. Greco & Jim Milliot: Book Publishing Industry
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business …
PDF
Inglese
DRM
€78.81
Albert N. (Fordham University) Greco: The Economics of the Publishing and Information Industries
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications …
EPUB
DRM
€75.93
Albert N. (Fordham University) Greco: The Economics of the Publishing and Information Industries
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications …
PDF
DRM
€75.84
Alison Alexander & Rodney A. Carveth: Media Economics
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media eco …
PDF
Inglese
DRM
€39.94
Albert N. Greco: The Marketing of World War II in the US, 1939-1946
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatu …
PDF
Inglese
€58.84
Michael Bhaskar & Angus Phillips: Los fundamentos del libro y la edición
Nunca en la historia ha existido un momento más importante para la creación y la transmisión de conocimiento. Por un lado, las tecnologías de la comunicación posibilitan transformaciones antes inimag …
EPUB
Spagnolo
€35.99
Albert N. Greco: Business of Scholarly Publishing
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological c …
PDF
Inglese
DRM
€35.37
Albert N. Greco: Business of Scholarly Publishing
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological c …
EPUB
Inglese
DRM
€27.26
Albert N. Greco: The College Textbook Publishing Industry in the U.S. 2000-2022
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for …
PDF
Inglese
€42.79
Albert N. Greco: The Strategic Marketing of Science, Technology, and Medical Journals
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, …
PDF
Inglese
€48.14
Albert N. Greco & Harold Laski: State of Scholarly Publishing
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became …
EPUB
Inglese
DRM
€38.39
Albert N. Greco & Harold Laski: State of Scholarly Publishing
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became …
PDF
Inglese
DRM
€38.04
Albert N. Greco: Changing World of Publishing
This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, a …
PDF
Inglese
DRM
€50.99
Albert N. Greco: Changing World of Publishing
This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, a …
EPUB
Inglese
DRM
€51.27
Albert N. Greco: Scholarly Publishing in the Humanities, 2000-2024
This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on st …
PDF
Inglese
€42.79
