Ralph Tench is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19).
Dejan Vercic is Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.
Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo. He is Editor of the International Journal of Strategic Communication, USA.
Ángeles Moreno is Titular Professor at the University Rey Juan Carlos, Spain, and Board Director for the European Public Relations Research and Education Association, Brussels.
Piet Verhoeven is Associate Professor of Corporate Communication at the Amsterdam School of Communication Research (ASCo R), University of Amsterdam, Netherlands.
13 Ebook di Ansgar Zerfass
Ralph Tench & Dejan Verčič: Communication Excellence
Exploring the implications of 10 years of data from more than 21, 000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top …
PDF
Inglese
€37.44
Peter A. Bruck & Andrea Buchholz: E-Content
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within …
PDF
Inglese
€53.49
Claudia Mast & Ansgar Zerfass: Neue Ideen erfolgreich durchsetzen
Neue Ideen sind der Schlüssel für die Wettbewerbsfähigkeit von Unternehmen ebenso wie für den Standort Deutschland. Doch in der Medienberichterstattung werden sie immer noch stiefmütterlich behandelt …
EPUB
Tedesco
€35.99
Ansgar Zerfass & Jörg Pfannenberg: Wertschöpfung durch Kommunikation
Kommunikation unterstützt die Wertschöpfungsprozesse im Unternehmen – das ist inzwischen unbestritten. Allerdings sind damit auch die Anforderungen an die Steuerung und die Evaluation der Kommunikati …
EPUB
Tedesco
€35.99
Jeong-Nam Kim & Krishnamurthy Sriramesh: Public Relations and Communication Management
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 1 …
EPUB
Inglese
DRM
€69.49
Jeong-Nam Kim & Krishnamurthy Sriramesh: Public Relations and Communication Management
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 1 …
PDF
Inglese
DRM
€69.31
Derina Holtzhausen & Ansgar Zerfass: Routledge Handbook of Strategic Communication
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of a …
EPUB
Inglese
DRM
€60.31
Derina Holtzhausen & Ansgar Zerfass: Routledge Handbook of Strategic Communication
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of a …
PDF
Inglese
DRM
€60.14
Peggy Simcic Bronn & Stefania Romenti: Management Game of Communication
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better com …
EPUB
Inglese
DRM
€122.39
Catellani Andrea Catellani & Zerfass Ansgar Zerfass: Communication Ethics in a Connected World
…
PDF
Inglese
DRM
€63.10
Catellani Andrea Catellani & Zerfass Ansgar Zerfass: Communication Ethics in a Connected World
…
EPUB
Inglese
DRM
€62.84
Howard Nothhaft & Dejan Vercic: Future Directions of Strategic Communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasse …
EPUB
Inglese
DRM
€49.92
Howard Nothhaft & Dejan Vercic: Future Directions of Strategic Communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasse …
PDF
Inglese
DRM
€50.17