Autor: Ansgar Zerfass

Apoio
  Ralph Tench is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19).   Dejan Vercic is Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.   Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo. He is Editor of the International Journal of Strategic Communication, USA.   Ángeles Moreno is Titular Professor at the University Rey Juan Carlos, Spain, and Board Director for the European Public Relations Research and Education Association, Brussels.   Piet Verhoeven is Associate Professor of Corporate Communication at the Amsterdam School of Communication Research (ASCo R), University of Amsterdam, Netherlands.




13 Ebooks por Ansgar Zerfass

Ralph Tench & Dejan Verčič: Communication Excellence
Exploring the implications of 10 years of data from more than 21, 000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top …
PDF
Inglês
€37.44
Peter A. Bruck & Andrea Buchholz: E-Content
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within …
PDF
Inglês
€53.49
Claudia Mast & Ansgar Zerfass: Neue Ideen erfolgreich durchsetzen
Neue Ideen sind der Schlüssel für die Wettbewerbsfähigkeit von Unternehmen ebenso wie für den Standort Deutschland. Doch in der Medienberichterstattung werden sie immer noch stiefmütterlich …
EPUB
Alemão
€35.99
Ansgar Zerfass & Jörg Pfannenberg: Wertschöpfung durch Kommunikation
Kommunikation unterstützt die Wertschöpfungsprozesse im Unternehmen – das ist inzwischen unbestritten. Allerdings sind damit auch die Anforderungen an die Steuerung und die Evaluation der …
EPUB
Alemão
€35.99
Jeong-Nam Kim & Krishnamurthy Sriramesh: Public Relations and Communication Management
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published …
EPUB
Inglês
DRM
€69.20
Jeong-Nam Kim & Krishnamurthy Sriramesh: Public Relations and Communication Management
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published …
PDF
Inglês
DRM
€68.85
Derina Holtzhausen & Ansgar Zerfass: Routledge Handbook of Strategic Communication
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of …
EPUB
Inglês
DRM
€60.20
Derina Holtzhausen & Ansgar Zerfass: Routledge Handbook of Strategic Communication
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of …
PDF
Inglês
DRM
€59.74
Peggy Simcic Bronn & Stefania Romenti: Management Game of Communication
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better …
EPUB
Inglês
DRM
€122.70
Howard Nothhaft & Dejan Vercic: Future Directions of Strategic Communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication …
EPUB
Inglês
DRM
€50.07
Howard Nothhaft & Dejan Vercic: Future Directions of Strategic Communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication …
PDF
Inglês
DRM
€49.95