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Axel Dreyer & Anne Menzel
Wandertourismus [PDF ebook]
Kundengruppen, Destinationsmarketing, Gesundheitsaspekte

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Copertina di Axel Dreyer & Anne Menzel: Wandertourismus (PDF)

Das Buch behandelt eingangs die aktuelle Situation des Wandertourismus, seine wachsende wirtschaftliche Bedeutung und die Ursachen für diese Entwicklung. Nacheinander werden sowohl die Nachfrageseite (Demographie, Wandermotive, Reiseverhalten, Differenzierung von Wanderertypen) als auch die Angebotsseite (Wanderdestinationen, Wanderwege, Wandergastgeber, Wanderkonzepte) des Markts für Wandertourismus detailliert beleuchtet. Dabei kommen auch aktuelle Entwicklungen im Wandertourismus wie Themenwanderungen, GPS-Wandern und Pilgern nicht zu kurz. Konkret wird anschließend auf Marketingaspekte im Wandertourismus auf Destinationsebene eingegangen.

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Lingua Tedesco ● Formato PDF ● Pagine 362 ● ISBN 9783486704693 ● Dimensione 8.0 MB ● Casa editrice De Gruyter ● Città Berlin/München/Boston ● Pubblicato 2010 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6314543 ● Protezione dalla copia Adobe DRM

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